is the difference that has always made the difference
Purpose at KPMG
While KPMG has always been a purpose-led organization—driven by a 100+ year history of doing great things and making a positive impact on the world—up until recently we had not focused on explicitly communicating or celebrating this strong sense of purpose with our people.
That all changed a few years ago when we launched our firmwide Higher Purpose initiative, a comprehensive effort to strengthen our people’s pride, engagement, and emotional connection to the firm by encouraging them to recognize and celebrate the meaning and positive impact of the work they do.
Our signature theme, Inspire Confidence. Empower Change., celebrates our higher purpose as it relates to our people, clients, and communities; and it has been communicated to KPMGers across a wide variety of channels, including print, digital and video communications; leadership speeches; social media; employee engagement activities; and in-person events.
What makes this effort unique from anything our firm has done previously is that it actively seeks out and promotes the specific ways that individual KPMGers and teams make a difference through their professional work. We believe this emphasis on the specific work our people do enables us to differentiate KPMG’s impact from the impact of any other organization.
The launch of this new purpose initiative also helped to create a cultural shift at the firm by speaking to KPMGers’ hearts as well as their heads. It gave them a brand new answer to the question, “What do you do at KPMG?”
Explore this website to learn more about what Higher Purpose means at KPMG.
Purpose at KPMG
While KPMG has always been a purpose-led organization—driven by a 100+ year history of doing great things and making a positive impact on the world—up until recently we had not focused on explicitly communicating or celebrating this strong sense of purpose with our people.
That all changed a few years ago when we launched our firmwide Higher Purpose initiative, a comprehensive effort to strengthen our people’s pride, engagement, and emotional connection to the firm by encouraging them to recognize and celebrate the meaning and positive impact of the work they do.
Our signature theme, Inspire Confidence. Empower Change., celebrates our higher purpose as it relates to our people, clients, and communities; and it has been communicated to KPMGers across a wide variety of channels, including print, digital and video communications; leadership speeches; social media; employee engagement activities; and in-person events.
What makes this effort unique from anything our firm has done previously is that it actively seeks out and promotes the specific ways that individual KPMGers and teams make a difference through their professional work. We believe this emphasis on the specific work our people do enables us to differentiate KPMG’s impact from the impact of any other organization.
The launch of this new purpose initiative also helped to create a cultural shift at the firm by speaking to KPMGers’ hearts as well as their heads. It gave them a brand new answer to the question, “What do you do at KPMG?”
Explore this website to learn more about what Higher Purpose means at KPMG.

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Since Day One
Our firm has a rich history of making a difference. -
Collaborative Culture
Just like an orchestra, we perform as one team. -
Countless Opportunities
Hear stories of KPMGers pursuing the American Dream. -
A Century of KPMG Logos
See how our KPMG logo has evolved from 1897 to today. -
A Proud History
Learn about the key role our firm has played in important historic events.
Legacy Walls give our people the opportunity to mark their place in the firm’s rich history.
- Building a Business with Purpose
CNN, October, 2016 - How Southwest, KPMG And Wynn Turn Employees Into Crusaders
Forbes, 2/23/16 - Your Company’s Powerful Hidden Secret
HuffingtonPost.com, 6/2/2016 - How KPMG gave 6000 employees a higher purpose
The Australian Financial Review, 5/6/2016 - Motivating Employees Through a Deeper Sense of Purpose
Re:work with Google, April 2016 - The Best Perk At America's Best Employers Is The One You Don't See
Forbes, 3/23/2016 - Higher-Purpose History Lessons
Human Resource Executive, March 2016 - How Southwest, KPMG And Wynn Turn Employees Into Crusaders
Forbes, 2/23/2016 - KPMG’s Purpose Efforts Featured on Fox Business’ Mornings with Maria
- KPMG Appeals to Hearts of Employees and Reaps the Rewards
WorkSpan the magazine of WorldatWork, January 2016 - Read the Harvard Business Review about Purpose at KPMG
- KPMG’s Viral Morale Meme
FORTUNE, 2/19/15 - I Don’t Have a Job. I Have a Higher Calling
Wall Street Journal, 2/24/15 - Read the Great Rated! Review about KPMG’s Workplace Culture
- How Truly Inspiring Bosses Motivate Employees
Inc. Magazine, 2/25/15
Watch short tutorials on how KPMG professionals participated in our Higher Purpose initiatives.
10K Stories Portraits of Purpose Share The Story